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CFS Member Revenue Model

Many Credit Unions would like to better understand the revenue that is being generated by each member. This is difficult as the data is spread across multiple sources, buried in transactional records, or does not really exist in detailed terms.
CFS Insight’s Member Revenue model brings together all of the varied sources of loan revenue and maps that revenue to the member, account, product, and period where it originated. The model includes share revenue sources such as fee revenue and includes estimated interchange income in cases where the transaction level interchange income is not provided by the debit/credit card processor.


CFS Insight’s Member Revenue model exposes the loan and share revenue for the member over time to inform product promotions as well as interactions with the member by staff and systematic processes that engage the member.

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Common Use Cases

Some of the more common use case for CFS Insight’s Revenue Model include:

  • Influencing marketing and promotional offers based upon revenue already obtained by the member.
  • Informing retail staff with revenue information when interacting with member requests / issues.
  • Evaluating the cost of offering certain products based upon the revenue generated for the credit union

Common Questions

Out of the box it does not include profitability. What a CU wants to include for their costs and how they are distributed can vary widely. Therefore, adding cost to the model is part of consulting services.

Technical Details

The notable technical details of CFS Insight’s Member Revenue Model include the following:

  • Requires the installation and licensing of CFS Insight’s Analytics Data Connector as a pre-requisite.
  • Requires the installation of SQL Server 2014 or higher for deployment.

Other CFS Analytic Models Products

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CFS Loan Projection Model

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Guided Analytic Consulting
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CFS Member Fee Model

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Data Connector
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CFS Analytics Data Connector

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Analytic Model
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CFS Geo Spatial Model

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Analytic Model
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CFS Member Retention Model

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Analytic Model
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CFS Loan Risk Model

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The CFS Insight way to unlocking your credit union data

Data connectors and CFS analytical models are just tools. To succeed, your data initiative needs the right process to handle the preparation, detailed integration, and well planned training and support. The CFS process will help guide your project to successful implementation and adoption.

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That’s why for more than a decade CFS Inisght has helped credit unions like your’s not only survive, but thrive!

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