CFS Geo Spatial Model

At some point every Credit Union has looked at adding a branch or ATM. These are significant investments and the Credit Union will often invest time and money to make sure it is making the best choice possible. Trying to evaluate member location, census data, current branch locations, locations of your competitors inside of a spreadsheet is a nearly impossible task. A CU may go to a third party to purchase an analysis or report, but the information is static and can be costly to re-purchase each time you need to update the evaluation.

The CFS Geospatial model will automatically geocode your members addresses daily, geocode your branches and ATM for both the CU and its competitors. Census and FDIC data is also integrated and is able to use additional layers. This can all be seen in single, interactive dashboard that is refreshable daily. The Credit Union will be able to:
– Pinpoint exactly which members are within a certain distance of branch
– Identify which zip codes or census tracts are growing vs. shrinking
– Identify whether clusters of the Credit Union competitors exist in a certain area.

Instead of engaging a specialist firm where the Credit Union has no control over the analysis or the outcome, this model gives the control back to the Credit Union and allows them to interrogate the data until they get the insights needed to make the best decision.

Common Use Cases

The use cases for the Geo Spatial analytic model include the following:

  • Quickly obtain lists of existing membership within XX miles of a location to communicate changes in service, improvements or new branch openings.
  • Assess the environmental factors for determining the optimal location for new points of presence.
  • Evaluate geographies where new member efforts have been successful to determine where word of mouth among existing membership may best support new membership initiatives.

Common Questions

Member addresses are geocoded daily.

Yes, the solution allows for the retrieval of a wide array of variables from the Census bureau API. Availability is subject to the variables available for granularity and time line desired and may require some custom programming and fees.

Technical Details

The notable technical details for the Geo Spatial analytic model are as follows:

  • Geo-coding is done by the TIBCO Location Analytics Service. Click here for details.
  • Competitor data provided by NCUA and FDIC.
  • Census data provided the US Census Bureau
  • TIBCO Spotfire licensing is required for the dashboard / mapping visualizations.
  • Geocoding of member locations automated with nightly data integration process. Branch / ATM locations are geocoded as they are added to the credit union network.


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The CFS Insight way to unlocking your credit union data

Data connectors and CFS analytical models are just tools. To succeed, your data initiative needs the right process to handle the preparation, detailed integration, and well planned training and support. The CFS process will help guide your project to successful implementation and adoption.

CFS Insight Process

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Discovery Call & Demo

Start with a quick discovery call followed by a customized demo. CFS will seek to answer specific questions and show how the CFS process will apply to your data needs.

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Step 3

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As your team works on required prerequisites defined in the agreement, CFS will onboard to your technology environment and begin preparing for implementation.

Step 4

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CFS Inight’s process will guide you and your team into a better understanding of your data. Once your systems are connected, CFS will help you create productive ways to access, analyize, and model your data. So the question is — how can we help?
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Why CFS Cares About Credit Unions

Credit unions want to serve their communities well. Their community may be a region, organization, or identity. But, not matter what their community looks like, credit unions want to see the their people thrive.

That’s why for more than a decade CFS Inisght has helped credit unions like your’s not only survive, but thrive!