An icon illustrating retail marketing services at CFS Insight

Retail/Marketing

Achieving the Credit Union’s growth goals is not getting easier for Marketing and Retail departments. Increasing numbers of financial products available to consumers, broad responsibilities placed upon a credit union’s Marketing Department and increasing complexity associated to member requests of retail staff all are factors that make it more difficult for a credit union to grow.

While Credit Unions have clear reasons to distinguish themselves to current/prospective members from other financial institutions, scaling best practices among staff is really the challenge. CFS Insight’s data integration and analytic software utilize data the credit union already has, to systematically expose opportunities to cross sell products and services to new and existing members that deliver the right financial product, at the right time to someone who has a high probability of being interested to hear more. These insights can be operationalized into marketing campaigns as well as member interactions during branch visits. Finally, CFS Insight’s ability to measure revenue at the member level provides senior management at the credit union solid evidence as to whether the investments made are creating the member engagement and return expected.  

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Marquis Custom Integration

CFS has developed integration of common member, account, product and transaction data extracts that are critical the successful rollout of your Marquis CRM initiatives.

Member Loyalty Group Custom Integration

CFS has developed integration of common member, account, product and transaction data extracts that are critical the successful rollout of your Member Loyalty Group member engagement initiatives.

CFS Analytics Data Connector

CFS’s Analytics Data Connector is the foundation for its analytic models. The creation of an enterprise class member record along with the transformation, cleansing and classification of member financial transactions provides the basis for behavioral, policy and risk analytics. It also provides a look at the credit union’s competitive landscape that surfaces Insights into how to to build deeper relationships with members.

CFS Geo Spatial Model

The CFS Geospatial model incorporates geocoded member addresses, branch location, Census data, and FDIC data in to a single interactive dashboard to branch, ATM planning and member behavior.

CFS Member Revenue Model

The CFS Member Revenue model incorporates both the loan and share revenue being generated and creates an easy to use structure for analysis.

CFS Member Retention Model

CFS Member Retention Analytic Model leverages near real time analytics to create retention categories that can be leveraged to improve the member retention rate and lower member attrition.

CFS Member Financial Education Analytics

Members need to establish good financial health and practices before they can pursue their financial dreams. CFS Insight has developed analytics that surface members who exhibit unhealthy or risky financial behavior. Credit Unions can take action on these insights by providing financial education to members as well as curbing the risk of future charge-offs.

CFS New Member Redirect Analytics

Not all new members will appreciate all the credit union has to offer. CFS Member Redirect analytics identify those members who are most likely to be intersted in additional products and services soon after joining the credit union. These insights can be utilized influence member onboarding efforts.

SalesForce.com Custom Integration

CFS has developed integration of common member, account, product and transaction data extracts that are critical the successful rollout of your SalesForce CRM initiatives.

- 4-step CFS Process

The way to unlocking your credit union data

  • 1

    Evaluate & Discover
  • 2

    Create & Deploy
  • 3

    Engage & Onboard
  • 4

    Support & Review